“First, whether intentionally or unintentionally, both the news and the entertainment media ‘teach’ the public about minorities, other ethnic groups and societal groups, such as women, gays, the elderly and disabled.

Second, this mass media curriculum has a powerful educational impact on people who have little or no direct contact with members of the groups being treated.”

Minorities realise—supported by research—that the media influence not only how others view them, but even how they view themselves.”

Carlos Cortes, author of The Children Are Watching: How the Media Teach About Diversity

When we started FindMyPA.Care we wanted to make sure our content, visuals and functionality of the website are as inclusive as possible.  So where did we start? 

With our blog illustrations.

As black women we struggled to find images that represented us.  Everyday images that didn’t come from the world of entertainment and sport was of a particular challenge.

Now imagine looking for multicultural images of disabled people?  All we could find were photographs that looked like they were taken in the 1970s and hadn’t been updated since.

Stock images need not apply

As a talented illustrator and animator, Natalie creates bespoke diverse illustrations for FindMyPA.Care

They are unique, whimsical and interpreting them is like art, open to the perspective of the individual.

Diverse illustrations and inclusion

Example illustrations

No token gestures of diversity here

Having a portfolio of diverse images is a starting point in showing our commitment to inclusion.  It’s not about just putting in diverse illustrations for illustrations’ sake. Or because we want to be seen to make a symbolic gesture to support diversity and inclusion. Nope that’s not us.

For example we:

  • Don’t assume that all Personal Assistants are women.
  • Challenge the stereotype that disabled people need everything doing for them.
  • Work hard to ensure our articles and posts are helpful and free from generalisations.

Inclusion matters

From a values perspective inclusion matter. More importantly than that it matters because of our personal experiences.

We know what it’s like to feel like the odd one out. To have our contributions overlooked and our abilities underestimated because of our socio- economic background, our gender and the colour of our skin. Yes it’s that deep for us.

We embrace everyone, regardless of your race, gender, disability (or ability), medical or other needs. And if you ever feel our content doesn’t uphold these values, tell us.


Our priority is this. To make sure our content and illustrations can be of use to as many people as possible. With that in mind we are looking at different accessibility solutions to make our website easier to engage with.

Watch this space for an update soon.

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How FindMyPA.Care website works

We think it’s important that you understand the strengths and the limitations of our website. We’re not professional journalists, neither are we writing as representatives of organisations that we work for (in the past or present).   See our About Us page.  Our aim is to give you the best advice to help you successfully hire a Personal Assistant (PA).  That being said, we can’t guarantee perfection.    So we would advise you to use this information at your own risk and we cannot accept any liability if things go wrong.  Any advice we provide is based on our personal and professional experience, so always do your own research.    This ensures you are making the right decisions that fit your specific circumstances.    We may often link to other websites where we feel their information is beneficial, but we can’t be responsible for their content.  We welcome your comments and opinions.  If you are respectful and constructive, we will not censor any comments that are submitted on our website.  We are editorially independent and our stance on putting older and disabled people first underpins everything we write about.

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